Our Story

Cubwear is a small, family-run business founded in 2020 by Dean and Sarah. With years of experience in sportswear manufacturing and inspired by their own two little cubs, they set out to create something truly unique and meaningful for other families.

Built with passion, dedication, and a willingness to take bold risks, every piece reflects the love and care poured into it – and they hope you’ll feel that same warmth the moment your first Cubwear order arrives.

Cubwear Clothing

While pregnant with their second baby, Sarah lovingly nicknamed him "Cub," which became the inspiration behind the name Cubwear. Their baby boy was born in September 2020 and has been part of the journey ever since—you may have even spotted him featured on their socials!

Designed with Love, Delivered with Care

All of our outfits are designed in-house right here in the UK, which means you won’t find these styles anywhere else. We don’t use drop-shipping or overseas warehouses – every order is picked, packed, and dispatched by our own team with love and care from our small setup in Bedfordshire, UK. 

We use soft-touch cotton that’s gentle on skin – perfect for babies, toddlers, and grown-ups alike – and our sizes range from newborn right through to adult XL (plus a few for your furry friends too). 


Our exclusive fabric is specially chosen to be gentle on delicate skin, making it ideal for babies and children. Many of our customers have little ones with sensitive skin or skin conditions, and they trust our materials for their safety and comfort.

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A Brand You Can Trust

We know shopping online can be daunting – especially during the busy festive season. That’s why we’re committed to giving you a safe, simple, and happy experience every time you visit.

At Cubwear, every product we offer is tried and tested by us. If it’s not good enough for our own children, it’s not good enough for yours. Only when we’re truly happy with the quality, comfort, and durability do we make it available to you.

Cubwear Clothing

We’re a small, family-run business, and we believe in being open and genuine with our customers. When you shop with us, you’re not buying from a faceless brand — you’re supporting real people who care deeply about what they do. And if you ever need us, we’re always just a message away.

Our Promise to You

We believe in doing things the right way. That means:

  • Supporting ethical suppliers

  • Using quality materials that last

  • Keeping our pricing fair

  • And always delivering a personal, friendly service

If you need any assistance with anything, then please feel free to ask, we are always happy to assist.

#cubwearfamily