Our Story
Cubwear was founded in 2020 by husband-and-wife team Dean and Sarah.
Inspired by their own growing family and years of experience in clothing manufacturing, they set out to create something different. A brand focused on high-quality products for families, designed with the same care and attention they would expect for their own children.
The name Cubwear has a special meaning too.
While pregnant with their second child, Sarah affectionately nicknamed him "Cub". When their son arrived in September 2020, the name had already stuck, and Cubwear was born.
What started around a kitchen table quickly grew into a brand trusted by thousands of families across the UK.
Built By Parents, For Families
Being parents ourselves shapes every decision we make.
Whether we're developing Christmas pyjamas, baby clothing, personalised gifts, family matching outfits or children's collections, we always start with one simple question:
"Would we happily buy this for our own children?"
If the answer isn't a definite yes, it doesn't make it onto our website.
Every product is carefully selected, tested and refined to ensure it meets the standards we expect for our own family.
Because we know that when you're buying for your children, quality matters.
Designed In-House
All of our outfits are designed in-house right here in the UK, which means you won’t find these styles anywhere else. We don’t use drop-shipping or overseas warehouses – every order is picked, packed, and dispatched by our own team with love and care from our small setup in Bedfordshire, UK.
We use soft-touch cotton that’s gentle on skin – perfect for babies, toddlers, and grown-ups alike – and our sizes range from newborn right through to adult XL (plus a few for your furry friends too).
Our exclusive fabric is specially chosen to be gentle on delicate skin, making it ideal for babies and children. Many of our customers have little ones with sensitive skin or skin conditions, and they trust our materials for their safety and comfort.
More Than Just Christmas
Although many customers first discover us through our Christmas collections, Cubwear is much more than a seasonal business.
We work on our products all year round.
The moment one season ends, we're already planning the next.
Designing new collections.
Testing improved fabrics.
Developing new personalised gifts.
Creating better packaging.
Listening to customer feedback.
Refining sizing and fit.
Finding ways to make every product even better than the year before.
Many retailers simply buy products from catalogues and sell them online.
We take a different approach.
We design, develop and continuously improve our collections because we genuinely care about the products that carry our name.
A Brand You Can Trust
Shopping online can sometimes feel uncertain, especially when you're buying for your family.
That's why we've built Cubwear around a simple principle:
Only sell products we'd happily buy for our own children.
Every collection we release is carefully tested, reviewed and refined before it ever reaches our website. From the fabrics we choose and the fit of our garments, to the packaging your order arrives in, we pay attention to the details because we know they matter.
Over the years, thousands of families have trusted Cubwear for everything from personalised gifts and baby clothing to our family matching Christmas pyjamas. We never take that trust for granted.
As parents ourselves, we understand that quality, comfort and reliability aren't optional. They're expected.
And that's exactly what we strive to deliver with every single order.
Our Promise to You
When you shop with Cubwear, you can always expect:
• Exclusive and thoughtfully designed products
• Quality fabrics chosen with families in mind
• Ethical and responsible manufacturing
• Fair pricing and honest service
• Products we would happily use for our own children
• Friendly support from real people who genuinely care
We're incredibly proud of what Cubwear has become, but we're even more excited about where we're heading.
Thank you for supporting our family business and allowing us to be a small part of your family's story.
Welcome to the Cubwear family.
#cubwearfamily
Commonly asked questions
General information
Returns & Exchanges
Shipping & Delivery
What size do i need?
We’ve included detailed size guides within each product listing. However, you can also click below to view our complete sizing guide.
CLICK HERE
What payments do you accept?
We accept all major credit cards including Visa, Maestro, Debit and AMEX.
We also accept Apple Pay, Paypal and Clearpay.
Do you sell matching family PJ sets?
Yes we do. We offer sizes for everyone, including babies, kids, adults and even pets.
Will you restock if sizes sell out.
Our annual stock arrives each September. If a product sells out after this time, unfortunately we’re unable to restock it again until the following year.
Money is tight, can i spread the payments?
Yes, absolutely. We understand that times can be tough for many families right now, which is why we offer Clearpay. This allows you to spread the cost of your order over instalments with 0% interest — we cover the fees.
Are your PJs suitable for sensitive skin?
Yes, absolutely. Our premium Signature Range is made from super soft 95% cotton and has been loved by many families, including parents of children with sensitive skin. We’ve also received a number of positive customer reviews highlighting the softness and comfort of the fabric.
How should i wash the Pyjamas
Caring for your Cubwear outfits is essential to ensure they last for many years and can even be passed down to a sibling or friend.
Click HERE for full information
Do you offer Gift Wrapping
Yes, we do! Each order is carefully packed with our festive Christmas tissue paper and placed in a magical gift bag. We can also send your order directly to a loved one and include a personalised Christmas card message
Are your reviews legit?
Yes, all of our reviews are 100% genuine. We collect reviews through Judge.me, which automatically invites verified customers to leave feedback after their purchase.
We also import genuine customer reviews from Etsy and Trustpilot, where we proudly hold an Excellent rating.
How do i contact you?
There are several ways to get in touch with us, however the quickest and easiest way is by completing our online contact form, as we check our emails daily.
CLICK HERE TO CONTACT US
Please note that we do not respond to unsolicited sales, marketing, or promotional emails.
Issue or missing order
If you experience any issues with your order or believe your parcel may be missing, please contact us using the form below and our team will be happy to help.
CLICK HERE TO CONTACT US
Please note that we do not respond to unsolicited sales, marketing, or promotional emails.
Can I sell your products
Yes, absolutely. We offer a drop shipping service, meaning we’ll ship your customer’s orders directly to them on your behalf. All packaging and paperwork can feature your company branding, so it looks like it has come straight from you.
This removes the hassle of holding stock or managing dispatch. You simply sell the products, take the payment, and we’ll handle the rest.
To get started, please CLICK HERE
Are you looking for Social Influencers?
We are only taking on a very limited number of social media influencers this year.
Our requirements are strict, as we’re not looking for people who are simply after free products. We want to collaborate with individuals who can genuinely add value to our brand and help drive sales.
In return, you’ll earn commission on every sale you generate — so we’re looking for motivated, results-driven influencers who are serious about working with us.
CLICK HERE to apply
Can I exchange my order for a different size
Yes absolutely you can. We've made it very quick and easy too.
For full exchange / returns policy & information, please visit our returns & exchanges page.
Can i return my order?
We offer a 14 day money back guarantee, so you can shop with confidence.
For full returns policy & information, please visit our returns & exchanges page.
How long do I have to return an item?
You have 14 days.
For full returns policy & information, please visit our returns & exchanges page.
Are personalised items returnable?
Unfortunately, we are unable to accept returns or exchanges on personalised items, as they are custom-made specifically for your order.
How long do refunds take?
Once we’ve received your returned items, refunds are usually processed within 2–3 working days. However, during our busy peak periods, please allow up to 2 weeks for your refund to be completed.
How long do orders take to arrive?
Most of our products are available for same-day dispatch. Simply click on any product to view the estimated delivery timeframe.
You can also find our full shipping information and delivery prices below:
SHIPPING & DELIVERY
Where do you ship to?
We ship worldwide and partner with DHL & Royal Mail to provide fast, reliable delivery services.
Full Shipping details
Do you offer free delivery?
Yes we do, if you spend over £99 then we will cover the shipping costs (UK)
Do you offer next day delivery?
Yes, we do. Place your order before 2pm and we guarantee delivery by the next working day within the UK.
What time is your same day dispatch cut-off?
2pm (UK time)
Can I track my order?
Yes, absolutely. Once your order has been dispatched, we’ll send you a confirmation email along with your tracking number so you can follow your parcel every step of the way.
Which couriers do you use?
Royal Mail and DHL