Our Story
Cubwear was founded in 2020 by husband-and-wife team Dean and Sarah.
Inspired by their own growing family and years of experience in clothing manufacturing, they set out to create something different. A brand focused on high-quality products for families, designed with the same care and attention they would expect for their own children.
The name Cubwear has a special meaning too.
While pregnant with their second child, Sarah affectionately nicknamed him "Cub". When their son arrived in September 2020, the name had already stuck, and Cubwear was born.
What started around a kitchen table quickly grew into a brand trusted by thousands of families across the UK.
Built By Parents, For Families
Being parents ourselves shapes every decision we make.
Whether we're developing Christmas pyjamas, baby clothing, personalised gifts, family matching outfits or children's collections, we always start with one simple question:
"Would we happily buy this for our own children?"
If the answer isn't a definite yes, it doesn't make it onto our website.
Every product is carefully selected, tested and refined to ensure it meets the standards we expect for our own family.
Because we know that when you're buying for your children, quality matters.
Designed In-House
All of our outfits are designed in-house right here in the UK, which means you won’t find these styles anywhere else. We don’t use drop-shipping or overseas warehouses – every order is picked, packed, and dispatched by our own team with love and care from our small setup in Bedfordshire, UK.
We use soft-touch cotton that’s gentle on skin – perfect for babies, toddlers, and grown-ups alike – and our sizes range from newborn right through to adult XL (plus a few for your furry friends too).
Our exclusive fabric is specially chosen to be gentle on delicate skin, making it ideal for babies and children. Many of our customers have little ones with sensitive skin or skin conditions, and they trust our materials for their safety and comfort.
More Than Just Christmas
Although many customers first discover us through our Christmas collections, Cubwear is much more than a seasonal business.
We work on our products all year round.
The moment one season ends, we're already planning the next.
Designing new collections.
Testing improved fabrics.
Developing new personalised gifts.
Creating better packaging.
Listening to customer feedback.
Refining sizing and fit.
Finding ways to make every product even better than the year before.
Many retailers simply buy products from catalogues and sell them online.
We take a different approach.
We design, develop and continuously improve our collections because we genuinely care about the products that carry our name.
A Brand You Can Trust
Shopping online can sometimes feel uncertain, especially when you're buying for your family.
That's why we've built Cubwear around a simple principle:
Only sell products we'd happily buy for our own children.
Every collection we release is carefully tested, reviewed and refined before it ever reaches our website. From the fabrics we choose and the fit of our garments, to the packaging your order arrives in, we pay attention to the details because we know they matter.
Over the years, thousands of families have trusted Cubwear for everything from personalised gifts and baby clothing to our family matching Christmas pyjamas. We never take that trust for granted.
As parents ourselves, we understand that quality, comfort and reliability aren't optional. They're expected.
And that's exactly what we strive to deliver with every single order.
Our Promise to You
When you shop with Cubwear, you can always expect:
• Exclusive and thoughtfully designed products
• Quality fabrics chosen with families in mind
• Ethical and responsible manufacturing
• Fair pricing and honest service
• Products we would happily use for our own children
• Friendly support from real people who genuinely care
We're incredibly proud of what Cubwear has become, but we're even more excited about where we're heading.
Thank you for supporting our family business and allowing us to be a small part of your family's story.
Welcome to the Cubwear family.
#cubwearfamily
