Our Story
Cubwear is a family-run business founded in 2020 by Dean & Sarah. With years of experience in sportswear manufacturing, they were inspired by their own two little cubs to create something truly unique and special to share with others.

With their manufacturing expertise, Dean and Sarah began creating outfits for their daughter, a passion they pursued for over two years (2018–2020). The overwhelming support and encouragement from family and friends, who adored their designs, inspired them to take the next step.
After years of perfecting unique fabrics and designs that are both comfortable and baby-friendly, Cubwear was finally ready to launch worldwide.
While pregnant with their second baby, Sarah lovingly nicknamed him "Cub," which became the inspiration behind the name Cubwear. Their baby boy was born in September 2020 and has been part of the journey ever since—you may have even spotted him featured on their socials!
Cubwear is a small, family-run business built with passion, dedication, and a willingness to take risks along the way. Every piece reflects the love and care poured into it, and the owners hope you’ll feel that same warmth when you receive your first Cubwear order.
The owners may be a little camera-shy, but in a world where everyone is in front of the lens, they’ve promised to step out of their comfort zone and share more of their journey.
#cubwearfamily