Our Story

Cubwear is a family run business which was established in 2020 by Dean & Sarah. The family was previously in the sportswear manufacturing business for many years, but having two cubs of their own they wanted to create something unique and special to share with others.

Having the manufacturing capability, they decided to create outfits for their daughter and did this for over 2 years (2018-2020). The feedback from family and friends was always extremely positive, with so many urging Dean & Sarah to take the next step.


After years of developing unique fabrics & designs, which are not only comfortable but also child and baby friendly, Cubwear was ready to be launched Worldwide. 

Whilst pregnant with their 2nd baby, Sarah nicknamed him/her "Cub" and so this is where the name Cubwear originated from. Their baby boy was born in September 2020 and has already dived deep into the business (you may have seen him featured in the socials)


Cubwear is a small family run business who have poured their hearts into building this, with several risks taken along the way. This work ethic and love is something the owners hope and believe you the customer will see when you receive your first Cubwear order.

The owners are a little camera shy but in the world where everyone is in front of it, they have promised to do better. 

#cubwearfamily